This week is pretty busy in terms of school work but I still wanted to post something for you to read. I found this blog entry and an article a while ago and I think it gives good advice to travellers on how to use social media as a tool to make your trips easier to plan.
On the 12th of January 2012, the dream of a young gentleman Giacomo was realized. He created along with a team of other young travellers the Social Media site Travellution (Press Release). The social media site gives travellers to have a space to meet and share trips they would like to go on in the future. When the trip you build matches a trip of other subscribers they put you in contact so you can organize it and be one step closer to go on the trip of your dream.
How it works: you start by creating a profile and then you create your dream trip or many trips you would like to take. The goal of this website is to bring people that have similar goals and trip together to create an unforgettable experience. You meet new people from many different backgrounds, you can make some new friends and you get company to go with you on your next trip.
Here is a video made by the Travellution team that explains how it works:
Click here to visit their website and get started.
I have to be honest, at first I was sure that one of the branches of the tourism industry that would have the hardest time getting on Social Media would be the car rental industry. I could imagine that they would use it to get in touch with their customers, this would also allow feedback but I didn’t expect them to be as active as they are.
If you take the time to go on Hertz or Avis’ Facebook and Twitter account you will see many posts. Although, Avis’ (Facebook and @avis) is more used as a forum for customers to talk about their experience, it does provide them with a chance to scan their environment to respond to any bad feedback. To me even if Avis has topped the Social Media Popularity Index, Hertz (Facebook and @hertz) is doing a much better job at making it interesting and not just about experience comments. They organize contests that include prices other than just a free rental, they are more interactive and consistent in their posts, their pages represent them well, and they really try to tap into people’s interests with their posts.
Click here for a list of car rental companies and links to their specific social media pages.
Unless you use an agency, preparing for a travel can be a long task. You have to decide where you will go, how you will get there, where you will stay, maybe renting a car, etc. There are many internet sites that provide all of those services on one website. This makes your life a lot easier. They also can build pre-prepared trips or offer deals that can come to you through the social media sites if you follow them. Here are a few examples:
Expedia can be followed on Twitter, they have a Facebook page, and they have a mailing list so you are the first to know about their deals.
Here again you can follow them on different social media sites. One interesting thing about Kayak is that they are a redirecting site. They find the best deals and then you are prompted to book your trip with other companies.
They are really good in offering trips but their presence on Social Media is less than the others.
Along with being able to book your vacation, Tripadvisor.ca also lets travellers review their trips to help you on yours.
Even if some of those sites work a little different from one another the goal is the same, to get everything done in one stop. I just gave you a few examples of sites but there is many more: Cheaptickets, Orbitz, Yahoo Travel, Ebookers, etc. Since they can offer this they can also offer different deals and with the use of social media followers will be advantaged by being the first or only to hear about them. This also opened the door to 48 hours limited offers and trip offers that seem to be made for you. This is also a nice way to attract people to the tourism industry, they don’t have to check for deals, if they follow one of these websites, you are told where you want to go next. The only thing you have to do is book and ‘voilà’; you are on your way to a new adventure. Lastly, please read the reviews these sites have been given; because you don’t see who you are dealing with, you want to make sure the site you found is authentic.
A while ago I put up an article about how Canada was using Social Media to attract tourists into the country. Today I found an article about Australia and their use of the social medias to advertise to potential tourists. Even more it talks about how much they are willing to pay to use this tool. This is very interesting because even if the Tourism Australia executive general manager of marketing, Nick Baker advises on going toward social media, he is also warns about what kind of marketing you can’t use social media to do.
Please read more here
Here is an interesting presentation I found concerning how the travel industry adapted itself to the changing platforms of the internet, the impact social media have had on the industry, and finally he discusses strategies to succeed in the use of social media to market your brand.
Today the number of stars given to an accommodation is not what drives us to book with a company (hotel, hostel or bed & breakfast) or another. With the rise of social media we are looking at reviews given by people who went there and experienced the service given by the employees of the company. We don’t need to believe what the company says about itself. Todd Wasserman wrote a very interesting article about the importance the review process takes and why it is important for the accommodation industry and the travel agencies to utilized social media. It also underlines a few tactics that can be used by those company to be better when interacting through social media.