In the restaurant industry social media is playing a big role. Jenny Ann’s article: For Restaurants, Social Media Is About More Than Just Marketing, discusses the positive repercussions a restaurant will face if they decide to embrace social media. First, this gives the clients an opportunity to review the restaurants, which in a way is free publicity for the potential customers who will read those reviews. Second, like it’s discussed in the article, it helps to get to know who eats at your restaurant. But it also works the other way around; customers get to know you and the chefs working at your restaurant. Lastly, the use of tools like Facebook and Twitter is great to advertise events and daily specials. Being on different social media platforms also helps restaurant be competitive. For example, the Charles Bar Marketing Manager, Brooke Windatt, explains to the Vancouver Sun how they are staying on top of social media and how they are using it to gain an edge over the competition in Vancouver.
Restaurant Industry and Social Media