Today the number of stars given to an accommodation is not what drives us to book with a company (hotel, hostel or bed & breakfast) or another. With the rise of social media we are looking at reviews given by people who went there and experienced the service given by the employees of the company. We don’t need to believe what the company says about itself. Todd Wasserman wrote a very interesting article about the importance the review process takes and why it is important for the accommodation industry and the travel agencies to utilized social media. It also underlines a few tactics that can be used by those company to be better when interacting through social media.
How can Hotels and Travel Angencies can utilize Social Media