This is a really interesting video that was realized by Tourism E kit tutorial for the Australian Tourism Data Warehouse online trainings. It basically shows the businesses how to use and be efficient when using social media in the travel industry. It takes you step by step through all the different points that will make you successful in the implementation of social media in your business.
A while ago I put up an article about how Canada was using Social Media to attract tourists into the country. Today I found an article about Australia and their use of the social medias to advertise to potential tourists. Even more it talks about how much they are willing to pay to use this tool. This is very interesting because even if the Tourism Australia executive general manager of marketing, Nick Baker advises on going toward social media, he is also warns about what kind of marketing you can’t use social media to do.
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