Since the industrial revolution the tourism industry has grown and flourished. With the development of trains, cars, boats, and plane we are able to travel everywhere in the world. This basically gave wings to tourism; cities, with the help of local businesses and attraction development, had to market themselves to get tourists to come. On the Go2 website tourism is defined as being « the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business or other purposes. Tourism is a dynamic and competitive industry that requires the ability to constantly adapt to customers’ changing needs and desires, as the customer’s satisfaction, safety and enjoyment are particularly the focus of tourism businesses. » Some people go as far as naming different kinds of tourism.
People like to travel outside of their home to discover new things. No wonder it is one of the biggest industry out there. The movement of people from place to place has a big economic impact on different cities and this industry employs a great number of people. A study by the Germans shows us that there were more than 760 millions arrivals in the world in 2004.
Tourism has been affected by the new media in many ways. One of them being that people can now preview anything that they will see beforehand, another is that they can access reviews from bloggers or from review sites. This makes it very important for the big and small players in the industry to be present online and have active discussions with potential tourists. This blog will be an evaluation of how good some of them are using the new media and the best practices that should be followed to succeed in using them.